Why the model of "naive globalization" has ended and why strategic development is now our only guide for survival.
Many professionals and institutions in the performing arts and music sectors attempt to recover the momentum of 2019. However, my diagnosis after four decades of experience is different: the global landscape has mutated permanently.
The COVID crisis was not a parenthesis; it was a catalyst. It accelerated geopolitical, ethical, and economic tensions. This situation forces us to move from an internationalization by inertia toward a conscious and strategic mobility.
The end of "naive globalization"
For years, we operated under the premise that borders were mere formalities and markets were spaces of unlimited expansion. Today, this model of "naive globalization" collapses against the reality of new protectionism, economic populism, and a climate crisis that demands responsibility.
It is no longer sufficient to "be abroad." Now we must ask ourselves for what purpose, how, and at what cost (not only economic, but also ethical and environmental).
In this brief video analysis, I synthesize the keys to this paradigm shift, which I analyse in depth in the first episode of the 3rd Season of my podcast Mentor Cultural:
Note: This article is written in English for my international partners. Please note that the video analysis and the podcast episode are recorded in Spanish for my Spanish and Latin American community.
Pillars for strategic development in the new paradigm
For an artistic project to have a strategic development with a global perspective, it requires a conceptual framework. I identify three fundamental pillars:
1. Identity as an asset of resistance
In a world saturated with generic content dictated by algorithms, the local element is not a limitation; it is your only real competitive advantage. Internationalization is not about homogenization; it is about bringing your difference to the global dialogue to combat uniformity.
2. Geopolitics and new barriers
The return of tariffs and ideological barriers is reconfiguring circuits. Understanding the political map of the markets where we operate (especially for me the Europe-Latin America connection) is now as important as understanding the technical specifications of a venue.
3. Conscious and ethical mobility
Environmental sustainability and ethical viability are no longer "public relations" options; they are conditions for access to the main international circuits. The future of artistic mobility will be conscious or it will not exist.
Conclusion: From inertia to strategy
My labor as a mentor is to accompany organizations in this transformation. It is not only about "selling shows," but about developing projects with a global vision capable of resisting and prospering in uncertainty.
Culture is, in essence, the result of combining tradition, innovation, diversity, and, above all, strategy.
Do you believe that the current models of internationalization respond to this reality or are they anchored in the past? I am interested in your professional opinion in the comments.
Note: This article is written in English for my international partners. Please note that the video analysis and the podcast episode are recorded in Spanish for my Spanish and Latin American community.